A. Writing a descriptive Site Title:
Google and other search engines love a good site title. So, make sure to right one they’ll really enjoy by including the name of your business, location and a short description.
Example: “Ray’s Landscaping - Commercial and Residential Landscape Construction Servicing RI, MA and CT"
B. Add a Complete page description and meta tags.
Adding a description to your site and individual pages will increase your SEO rankings. It is important to include information about the products and services your business offer, your location, mission, year founded, etc.
Example: “Ray’s Landscaping is a full-service landscape construction company servicing residential and commercial property all over RI, CT and MA. We specialize in all aspects of landscape services including, installation, patios and hardscapes, retaining walls, lawn maintenance, mulch, excavation and more.”
Adding effective meta tags to your site and pages will help trigger keyword search results; therefore, enter tags you think potential customers will use to search for your business.
Example: “rays landscaping, lawn maintenance, mulch, stone walls, patios, construction, excavation, plants, snow plowing.
C. Get Social with Your Site!
Sharing your site as much as you can to social networks, blogs and other forums are great for your search engine rankings. However, keep in mind to share your site to other sites of higher quality and more authority. For example, post to sites like Facebook, Google, Blogger, Digg, Yahoo, LinkedIn and more. These sites will give more credibility to your back-links, ultimately increasing your search engine rankings.